The Hub is an American digital cable and satellite television channel that launched on October 10, 2010. The channel, which replaced Discovery Kids, is a joint venture of Discovery Communications, Inc. and Hasbro. The Hub targets a dual audience, young children in the daytime with original and acquired children’s programs, and families at night with reruns of older television sitcoms, dramas and feature films. Veteran television executive Margaret Loesch serves as president and chief executive officer of The Hub. The channel is available to approximately 60 million subscribers.
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