Sony Entertainment Television, or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited),a subsidiary of Sony Pictures Entertainment. Sony gained a lot of popularity from shows like Kkusum and Jassi Jaisi Koi Nahin. Currently, it telecasts some very successful & popular shows like C.I.D. and Bade Acche Lagte Hain.MSM’s family of channels in India includes SAB TV, SET Max, Sony Aath, SET PIX, AXN, Animax and recently they have launched a 24 hour Hindi Music Channel Sony MIX, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.

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