MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1, 1981.The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent.MTV’s decision to play fewer music videos has been contested since the 1990s, demonstrating the channel’s impact on popular culture.

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